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Case Study: Skyshutter Collaborates With Bumpkin Dairy Co

Skyshutter • May 02, 2020

Case Study:

Skyshutter Collaborates With Bumpkin Dairy Co

In the spring of 2020 Skyshutter had the pleasure of creating two short videos for Bumpkin Dairy Co. These are the final results:

The brief was to create a 'Grass to Glass' story so customers could see exactly where their milk comes from. It was important to not only show the process, but also to connect with the audience on a personal level.

The 2nd clip was much shorter:

These videos have been really popular on social media. They've had thousands of views and within just a few weeks increased the facebook followers of Bumpkin Dairy Co by over 700%. This is a massive increase and exceeded our expectations.

If you think Skyshutter can help your business then please get in touch here.

Behind The Scenes: Bumpkin Dairy Co.

A question often asked is how do we create a film from scratch to final edit. We thought we would answer this by sharing how we made a promotional film. This is the story of how our promotional film for Bumpkin Dairy Co was created.

Business owners Tom & Debra wanted to create something that showed the local community what they did and why. They own an Organic Dairy Farm near Loughborough and had developed the concept of selling their milk in local vending machines. Their branding was complete, and now they wanted a video to show.

In our 1st meeting with Debra & Tom it was immediately obvious how passionate they were about their farm, their cows and their product. We were shown around the farm and every process was explained. We find it useful to understand in advance what is wanting to be conveyed, which hopefully translates to better understanding for the final audience.

The initial concept was 'a short video of the farm to show what we do'. The idea was to show customers and future customers where their milk came from and how fresh and natural it is.

As ideas were discussed further, the concept of a more documentary style was considered. To tell the full story of how the milk is produced was going to take a few minutes of video. This is where the film title was born, 'Grass to Glass'. 4 to 5 minutes we thought would be needed. Tom and Debra decided to have subtitles on the final product to allow their audience to engage with the video without sound. We always recommend this as many people watch social media videos in public without sound.

As a final strategy to connect with the customer, Tom and Debra decided (after a little gentle persuasion!) to provide the 'voice over' on the video. We decided this was to be interview style rather than scripted to keep it natural and honest. We identified the audience would be some existing, but a greater number of potential customers. This helped shape the idea that the video would educate and demonstrate as well as show the people behind the brand.

The video delivery platform would be mainly social media. Facebook primarily with other options available. This would allow sharing in multiple groups and the option to upload directly to facebook or link it from youtube.

As you can see, the first meeting was busy! It's so important to get these thoughts agreed so everyone is driven to achieve the same outcome. Now it was brain storming 'mind map' time! Keeping the core concept of 'Grass to Glass' and informing the viewers, together we wrote down what content needed to be included. Examples of these ideas are: About Tom and Debra, size of farm, why organic, what is organic, chronological stages to get milk on table, space for cows, milking robot, pasteurising, delivery, where you can buy it and so on.

Now we had the content options, we needed to consider how much time for each item within the video. This is where it becomes apparent you may only have a few seconds per item. There's a balance to be made between content, duration and audience interest.

For this project the 'Grass to Glass' concept automatically helped us decide the basic timeline. We just needed to add the introduction and ending.

When it was time to choose the music, a few tracks were shortlisted. It needed to be positive, energetic but not to quick. There needed to be an underlying beat that would be easy to listen to. We presented a few options for Tom & Debra to choose from.

Next it was time to create a storyboard. From wide angles to close ups, a paper sketch of every scene was created and the look of the video could be seen.

With the vision of each scene on the storyboard, we created a shot list. This ensured all the required shots were filmed. The shot list allows filming to be planned in the most efficient manor, not necessarily in the order that the will appear in the final edit.

For this promotional video, as mentioned earlier, we decided to record audio in an interview style. This meant the questions asked were of a style which would allow the answers to tell a story with feeling and emotion. We hoped this would connect with the customer. The questions were un rehearsed to keep the answers sounding natural.

Then it was time to record the video footage. Filming was spread over two days. On day 1 all of the aerial shots were filmed. Drone days are always exciting and we try to use them ass much as possible. Due to the short distance to East Midlands Airport we obtained permission from Air Traffic Control. The aerial shots are so effective and they really help to add a dimension to videos and bring them alive. Day 2 was used to film all of the ground shots. We used a high definition camera mounted on a gyro stabiliser which keeps footage smooth…even when following cows!

When filming was completed it was time to edit. Many hours were spent on this. First of all the clips were sorted (and there's a lot!) into the order dictated by the story board. The backing music, titles and credits were added. Each clip you see in the final video was then 'cut' and 'spliced' into position. Care was taken to cut the clips in time with the background music to make it easier viewing for the audience. The audio interview was added, followed by colour grading. This ensures that colours are shown consistently in each scene despite being recorded in different lighting conditions. Finally subtitles were added to allow viewing without sound and for those who need it.

After the final edit was double and triple checked, it was time to distribute it. With nearly 4000 followers on our social media platforms we were able to help reach the audience. Bumpkin Dairy Co published it on their facebook page and as we write this, it has already had over 7500 views!!

With every photographic or video task we always ask for feedback. We want to ensure we are constantly improving our services. This was no exception and all feedback is always welcome.

We hope this article has been interesting and shows the level of detail we apply to the videos we make.

If you are considering a promotional film for your business the our other article 'Making A Promotional Video…Skyshutter's 15 Step Approach' may help you start thinking through the planning stages we would use.

If you think Skyshutter could help you to reach your customers, tell your story and connect them with your products and services then please get in touch. We would love to hear from you.

About Skyshutter...

Skyshutter Ltd supplies high quality aerial and ground filming, photography & survey services.

Experienced Professionals

CAA Approved

100% Safety Record

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From marketing videos to promotional photographs, our skilled drone pilots provide high quality aerial images of your business, land or structures. But it's not just for commercial clients, you can commission us to photograph homes, events and special occasions too. We are CAA approved and hold PLI. Visit our site: www.skyshutter.co.uk

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